Service providers must offer cues to help their customers experience and perceive their service more positively and reinforce the benefit or value of what will be offered to overcome the ________ nature of their offering.
Multiple Choice
A. inseparable
B. heterogeneous
C. perishable
D. intangible
E. unexaminable
As the name implies, the most basic difference between a product and a service is that services are intangible, meaning they cannot be touched, tasted, or seen like a pure product can.
