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Eric does not really know how to answer the essay question about cognitive dissonance on his social psychology
exam. He decides to write as many facts as he knows about the topic of attitudes in his bluebook, hoping that the
professor will not read the exams too closely and will be impressed enough by the length of his essay to give him a
good score. Eric is hoping to take advantage of

a. the sleeper effect.
b. the peripheral route to persuasion.
c. the central route to persuasion.
d. dissonance-related insufficient justification.

Answer :

buchinnamani208

Answer :

b. the peripheral route to persuasion.

Explanation:

The peripheral route to persuasion occurs when the listener agrees to the message because of other cues which are not the strength of the arguments or ideas in the message. This is seen in what Eric is doing here, he is trying to make the professor think he is an expert andctgerefore agree with him without paying much attention to his arguments and how satisfactory his essay is

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