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Which of the following scenarios best illustrates bundling? Cumulus Media Inc. sells its cloud computing network by having customers pay for the service as they use it. Fresh Seeds Inc. sells seed packages, in which a person can buy a package of three types of seeds at a discounted price compared to buying the seeds individually. Sharp Cable Inc. sells its basic TV channels for free but charges high prices for any channels that customers add on later. Clean Brush Inc. sells its electric toothbrushes for a low cost, but charges a high price for replacement brushes.

Answer :

abiolataiwo2015

Answer:

The scenario that best illustrate BUNDLING is option B which state that:

Fresh Seeds Inc. sells seed packages, in which a person can buy a package of three types of seeds at a discounted price compared to buying the seeds individually

Explanation:

BUNDLING occur when a company or an organisation combine different product together as a package and than sell those product at a discounted amount or lower price instead of charging their customers to buy those product separately

For example, a customers may prefer iPhone 6 than iPhone 5 Instead of the company to sell iPhone 6 for $500 dollars and iPhone 5 for $400 dollars each, the company will then bundles or combined the two product and sells them at a discounted price or amount of $300.

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