Answer:
Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.
Answer:
Definition below:
Explanation:
Selective retention is a term used when people are more likely to remember things that they personally identify with. For example, a person who likes basketball may remember a commercial on TV with Lebron James better than an ad on TV with Martha Stewart.
