Answer :
Answer:
B. consider on what basis customers choose between competing brands, what resources and competitive capabilities firms need to be competitively successful, and what shortcomings are almost certain to put a company at a significant competitive disadvantage
Explanation:
In any industry there is always competition between firms to attract and retain customers. They must come up with strategic ways by which competitive edge is maintained.
This will translate to higher profits compared to other firms.
As a strategist the key success factors in the industry must be identified to aid in planning.
These success factors include: what makes customers choose between brands, capabilities that ensure a firm's success, and factors that can put a business at a competitive disadvantage.