Answer :
While one analyzes all the concepts that pop into their head when hearing the name of a product, like Subway, The reasoning is best explained using a cognitive map.
A cognitive map is what exactly?
A cognitive map is a type of mental image that aids in gathering, encoding, storing, retrieving, and decoding knowledge about the relative positions and properties of events in one's actual or idealized spatial environment. The concept was first put forth by Edward Tolman in 1948.
What is the purpose of a cognitive map?
A cognitive map can be used to clarify hazy ideas, simplify complex research issues, and set priorities for further study. Users are asked to draw a map of a process, concept, or issue during cognitive mapping sessions. The mental models of users are depicted in the cognitive map.
Learn more about cognitive map: https://brainly.com/question/14327699
#SPJ4