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electronics international has experienced a significant decline in sales for sweettunes, its mp3 player, during the past two years. in response, the company has reduced its advertising and sales expenditures for sweettunes in an attempt to improve short-run profits. which term best describes electronics international's strategy for sweettunes?

Answer :

The term that describes the best electronics international's strategy for sweet tunes is product harvesting.

A marketing and business plan known as a "harvest strategy" is reducing or stopping investments in a product, product line, or line of business in order for the parties involved to reap—or, harvest—the greatest profits. Towards the end of a product's life cycle, a harvest strategy is often used when it is assessed that additional investment would no longer increase product income.

Products have life cycles, and when a product is getting close to the end of its life cycle, extra investments and marketing efforts are typically not beneficial. When an asset has been paid off and no additional investment is necessary, it enters the stage known as the "cash cow."

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