Answer :
The thing that it is called when you invest your own money into your business is bootstrapping.
What is bootstrapping?
Bootstrapping is a business term that refers to the process of starting and growing a company using only existing resources such as personal savings, personal computing equipment, and garage space.
Bootstrapping is the process of starting a business from scratch without or with little outside funding. It is a method of financing small businesses by purchasing and utilizing resources at the expense of the owner, rather than sharing equity or borrowing large sums of money from banks.
It is the process of building your business from scratch with your personal fund. It is a way by which resources are purchased at the owner's expense without or with minimal investment from outside.
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