Which of the following is TRUE about a new product that is designed to look a lot like the prototype for a product category, like Airborne?
a) The marketer of the new product is trying to take advantage of consumers' familiarity with the existing product.
b) The marketer is taking a risk by deviating too much from the prototype.
c) The marketer is likely to face legal challenges for copying the design of the prototype.
d) The marketer is targeting a niche market that prefers familiar designs.