Answer :
Dole's intended target audience for their fruit bowls is for parents with children. The results of their study showed that half of the sales came from women without kids. The target was therefore changed to working women, age 25 to 54.
Dole's intended target audience for their fruit bowls is for parents with children. The results of their study showed that half of the sales came from women without kids. The target was therefore changed to working women, age 25 to 54.